Wednesday, July 13, 2011

Uncool Hero

Another sign of the times in Japan: a new superhero has been born. With the Fukushima nuclear power plant down (melted down), and the mecury up, Japan is scrambling to find the extra energy it needs to avoid summer blackouts. Everyone is being urged to turn off or turn down unneeded electric.

Only in Japan would you find a superhero to champion the cause. Right out of the PR office of Tokyo's Power Company just in time for the peak summer heat comes: Energy Savings Man. He may look cool, but the advice he gives is anti-cool: TURN OFF YOUR A/C (Or, at least adjust the thermostat).

I'd like to say I am Energy Savings Man in our home, but it is Kaori who truly champions the cause. We fight over control of the A/C's going to be a long summer. These days, It turns out that it's COOL to be a little more UNCOOL in Japan.

No comments: